Introduction
Persuasion is a form of social influence.
(when you download this report, you’ll get the link to the website
to see it in action)
Social Influence is the way of affecting other person’s thoughts or actions.
There are specific techniques to help persuade people to adopt new ideas
and attitudes toward something.
Over the years of studies and experiences we know exactly
what persuade people to take action, change belief, etc.
Understanding the main laws of persuasion will give you a big advantage
over other marketers online to get your message across
and get the results you always wanted.
These are 6 laws with exact samples how you can use them
in internet marketing area. It will give you an idea how to take
this information and apply in your online business.
Keep in mind that many of these laws originated
from the book called, “Influence” by Robert Cialdini.
1. Law Of Reciprocation
This is one of the most powerful weapons of influence but
hardly ever used consciously. Actually, most of the time,
we are unaware that we use It. This law is saying that we are programmed,
conditioned to repay what other people provide to use.
For example, if you will send a text message to someone
with a Christmas greetings, there is a pressure, obligation on
you to reply with similar greetings.
Returning a favor is written in our nature.
This rule is so powerful, because it creates a totally different
state of mind for your prospect. People love to buy but hate to be sold.
Additionally, this law produces a “yes” response in their minds,
that can easily give you an advantage at start.
Free Samples:
These techniques can be used in any marketing messages
by giving away something for free. If the content you are giving away is good,
people will feel obligated to do whatever you ask.
Free samples, free videos, free reports are some ideas.
That’s the best way to get people check out your content at first,
and then – in return – check your site and purchase the product.
Free sample technique is used everywhere.
If you go to the supermarket, you will be offered a free sample
of cheese near cheese section with some new brand of cheese.
Once you take a slice of cheese and taste it you are automatically
obligated to at least check it out. There is much more chance
to get person buy it, if it tastes good.
Giving a free sample on start is a well-known tactic in any kind
of capture page, squeeze page, where you ask your visitor
to put their name and e-mail address
to get their information in your database.
To fully utilize law of reciprocation, you need to make sure
to provide quality free content.
Amaze people with stunning content and they will start to listen to you.
If you are selling own product, get the best chapter of your eBook
and give it away for free.
If it’s a video content grab the best few minutes of pure content
that will totally shock your audience and give a great value.
Here is how it works in internet marketing:
1. Give a free report/video/audio/call
2. Introduce low priced e-book/video/interview recording for $7-$27
3. Offer more advanced course for $47-$97 – for example with videos,
interviews with experts
4. Full modular course with all goodies and in physical form –
videos, audios, reports, study guide, checklists, action plans,
access to members area, private forum, mastermind group for $97-$497
5. Promote your seminar/coaching/mastermind group for $497-$9,997
6. Private mentoring for $10,000+
Obligation
What is worth taking notice, is that a small favor can produce an obligation
to return much more significant favor. It doesn’t have to be equal.
The nature of the return favor can be manipulated to exploit this rule.
In fact small, first favors often stimulate larger return favors.
Once being obligated to return a favor, we have this unpleasant felling
of indebtedness. It weighs on us emotionally and
we want to lose it as soon as possible.
Make Important Changes to Your Budget in 2020
