There’s a lot of copywriting books out that are good.
But if you had to ask me. Here are my 9 absolute must-reads
(recommended by Dan Lok – watch video at the end of the post):
9 recommended copywriting books
#1 Made To Stick – Chip Heath and Dan Heath
How do you come up with sticky ideas? Ideas that sell again and again? And ideas that no one ever forgets?
It’s not what you’d expect. Some ideas take on a life of their own, but in Made To Stick, you’ll get a formula to write winning, sticky ideas more often.
You’ll also discover why stories are powerful, emotionally engaging, and memorable.
#2 One Sentence Persuasion – Blair Warren
When it comes to influence, this is it.
There is nothing more powerful than this very short book. If you don’t enjoy reading long books from front to end – you’ll love this little one.
And what you learn actually works.
#3 Dazzling Dialogue – James Scott Bell
Do you know the difference between good dialogue and AMAZING dialogue?
It’s one word: conflict.
Very few copywriters know how to write interesting dialogue. And even fewer know how to write dialogue that contains conflict. After you read this book however; you’ll know how to do it.
#4 On Advertising – David Ogilvy
What separates a good ad from a bad ad?
And how do you make sure your ads GLUE everyone that looks at them – and force them to go and buy whatever you’re selling?
After you’ve read this book – you’ll know how.
#5 On Writing Well – William Zinsser
In copywriting, every word has a purpose. And that’s why it can be so tricky.
You want everything you write to bypass the reader’s critical mind and get past their defences. But how do you do that? How do you actually write in a way that no one knows you’re actually convincing them to buy?
This book will show you how.
#6 The Adweek Copywriting Handbook – Joseph Sugarman
Imagine downloading one of the greatest copywriter minds into your brain just by reading one book.
That’s how good this one is.
Sugarman is an incredible copywriter. Just one of his ads sold 20 MILLION pairs of sunglasses. And that’s back before people bought things online!
This is everything you need to build your foundations as a copywriter.
#7 How To Write A Good Advertisement – Victor O Schwab
Copywriting isn’t just about the words you use. Copywriting is also all about psychology.
People buy because they want to feel a certain way: happy, loved, wanted.
Once you can tap into those underlying human desire in your copy, you’ll be able to sell anything with your copy.
#8 Great Leads – Michael Masterson
Don’t know how to start your sales message? Michael Masterson will show you how to never get writer’s block again. And you know what else? He’ll show you when some leads are actually 10x better than others.
This is one of the more advanced books on this list – but every copywriter should read it.
#9 Traffic Secrets – Russell Brunson [This Shouldn’t Be Here]
This last one isn’t about writing better copy – but it is THE book for anyone who’s anyone in the internet marketing space.
You see, if you’re going to become a good copywriter – you NEED to understand how traffic works…
You need to know how to drive traffic. How to convert traffic. And how to turn it into profits for your clients.
And that’s exactly what this book is all about.
But there’s something else unique about this book.
You could go to Amazon.com and pay the full price of $24.95…
Or for a limited time, you could actually get this one at no-cost.
(All you have to do is cover shipping)
That’s right. Russell is actually giving his books away for those that take action fast.
If you want to start your copywriting collection at no cost,
click here to grab your copy of Traffic Secrets today
That is why I included this book in the list of:
9 recommended copywriting books
