Blogging Workshop
Why You Should be Blogging.
In this series of training, I’m going to first of all show you why it’s very, very important that you
should be blogging; why you should be creating a blog and using that in your business. I’m
also going to show you how to set up a blog. And I’m also going to show you how to use your
blog to promote MAP.
And there’s a few times in our training where we mention about creating a case study or, you
know, a documentation of your MAP journey. And a blog is a perfect place to do this. So I’m
going to literally show you everything you need to do to get set up with WordPress and then to
start using the WordPress blog to generate traffic through your MAP One Link.
Now at the time of creating this training, I basically did a few Google searches, and at the time
of recording this video, there are almost 2 billion websites on the web. That’s an incredible
amount of websites.
However, more than 835 million of these sites use WordPress, which is what we’re going to be
using to create a blog. And over 60 million of these are WordPress blogs. So there’s basically
60, around 60 million WordPress blogs on the internet.
Now WordPress is downloaded over 2 million times a year, and its usage continues to rise
steadily. Basically, WordPress lets you create your website easily and manage it from any
computer. If you’ve never done this before, you will be absolutely amazed at how easy it is to
set WordPress up. But let’s first of all talk about why you should be blogging.
I’m going to cover the reasons to create a blog. Well, first of all, WordPress is 100% free. So
you can install WordPress via your web server, basically a hosting cPanel in just a few clicks,
which I’ll be showing you later, but it’s 100% free to do.
Blogging Workshop
So first of all, there’s no cost involved apart from you’re going to need a domain name and
hosting. You need a domain name to install your blog and obviously hosting to actually host
your blog.
It is possible to actually host your blog on WordPress, but that is not recommended. You want
to be in full control of your blog. Now, your blog is a central hope for everything you do online.
In my opinion, your blog is your most important website because you know why? While you
might argue, you might say, well, what about, you know, my products? What about my
services?
A lot of times people will find your products and services through your blog, okay? Now, a blog
helps you become established. One of the first things I actually teach my coaching students in
my partnership with success program is to create a blog.
It’s literally the first thing they do, because if you’ve never done anything online before, you
know, asking you to go and create a product or, or do something a little bit more advanced, a
lot of people who are new to this will struggle. However, anyone can set up a blog, anyone, as
long as you’ve got hosting, you can do this, okay?
It also helps you be seen as an expert. So if you imagine people are doing a little bit of
research about you, which you want to happen, because as you become more established
online, as you get more experience, as you hopefully eventually create products and services
of your own people are going to do their research.
They’re going to see what you are about, and nine times out of 10, they’ll land on your blog.
You know, if you search my name (Omar Martin), my blog is one of the first things you’ll find, okay?
And obviously when they find you, if you’ve got an established blog, they’re going to see you
as an expert, because obviously if you are sharing information and giving away a valuable
content and, you know, whatever it is you may be doing, people find that they’re going to
instantly think, oh, this person knows what they’re talking about. It also helps you gain a
following.
Obviously, if people land on your blog and you’ve got a way for people to opt in to whatever, a
newsletter, a mailing list, all through your MAP One Link, it helps you gain a following as long
as you do it right.
Blogging Workshop
You’ll find that if you give people valuable content, these people are going to want to learn
more about you. It’s also a platform to create valuable content on when you’ve created your
WordPress blog, it’s very, very easy to add content, which I’ll be showing you as well.
So if you write a post, you literally click post, and it’s online forever. That’s one big thing as
well. I mean, I actually created my blog in 2006. And you know, when you go to my blog today,
you can still go and look back at all of the content I’ve created in all of the years I’ve had my
blog online.
It also helps you become discovered. So it sort of falls into the category of helping you gain a
following. But again, as people find you, as people do searches online, as people browse
social media, they might see a link to one of your blog posts.
Obviously, this helps you become discovered because remember 99.9% of the information
you’ll be given away on your blog is free. So you’re not asking people for money when they’re
visiting, you know, you’re not asking for money for people to go and look at your blog, is what
I’m trying to say.
So when people come to your blog, as long as you’ve done the right things, and long as you’re
putting valuable content out there, people are going to discover you. So people who don’t know
who you are, you know, could be online today and land on your blog, and obviously want to
find more about you.
It’s also one of the most important things, the perfect way to share your experiences and
journey with the MAP program. You could start on day one. You could literally start on day one
with MAP. You could have a screenshot of the members’ area showing zero revenue, and then
you can document your progress via your blog.
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