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Create Facebook Group
In this video (above) You will see step by step how to create a Facebook Group with your personal Facebook profile or your Facebook Business Page. I will talk about the privacy settings. Do you want your group to be visible to the public or do you want it to be a private or secrets group? We will talk about the cover photo where you can create a call to action so that people can go to your webshop, webinar or other page. And we will cover more!
Create Facebook Group
The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach – presented by Buffer company.
More than 1 billion people around the world use Groups. And more than 100 million people see Groups as the most important part of their experience on Facebook.
Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for businesses on Facebook aiming to cultivate a community.
So how do you create a Facebook Group? And more importantly, how do you build an engaged community in your Facebook Group?
Let’s get started!
Facebook Groups vs Facebook Pages
A common question on this topic is: “Should I have a Facebook Group or Facebook Page?”
And it’s a tough one because Facebook Groups and Facebook Pages are increasingly becoming more similar.
For example, an advantage that Facebook Pages used to have is the Page Insights, which allows social media managers to understand how their Page and posts are performing. Now, Facebook Groups include built-in analytics, too — Group Insights.
Here’s a quick overview of the positive features for each:
Facebook Page
- Built-in analytics (Page Insights).
- Call-to-action button (e.g. Sign Up, Book Now, Learn More) on your Facebook Page.
- Boost your Facebook Page and Page posts with Facebook ads.
- Like and comment as your Facebook Page.
- Add apps and services to your Facebook Page, so that your fans can easily order a product, make a booking, get a quote and more.
Facebook Group
- Built-in analytics (Group Insights) now.
- Set your Facebook group as private (Closed or Secret).
- Post documents, create polls, and even buy and sell in your Facebook group.
- Group chat with your group members.
- Members receive notifications about new posts to the Group.
Now that you can link your Facebook groups to your Facebook Page, maybe the answer to the question above is actually both.
In this post, we’ll focus on creating and managing a Facebook Group. If you wish to read up on Facebook Pages, you might like our guide on how to create and manage a Facebook Page for your business.
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