Lead Capture Page (LCP)

Let’s start with the landing page (aka squeeze page or lead capture page) since it is the first part of your sales funnel.  This assumes you have traffic or will be sending traffic that is interested in the subject matter you will cover.  You want to try to answer these 3 questions from the potential subscribers perspective:  What do you have?  Why do I need it?  How do I get it? (by post of Jeff Herring) 

Don’t assume you have to formally answer these questions, some of them may be implied in how you set up the page.  Look at my sample above.  I did not take a lot of words to convince someone they were losing out by making the mistakes on a regular basis.

A lead capture page is not a sales letter.  You have probably seen these sales letters that require you to scroll forever until you reach the end.  We do not need to create material to try and convince someone they need what we are offering.  They should be able to look at our page for a few seconds and answer yes or no.  The best subscribers are satisfied subscribers, so why would you try any arm twisting tactics?

Consider using video.  The video should be you adding substance and credibility to what is on the lead capture page.  This also allows the potential subscriber to know they will be connecting with a person instead of some random beach somewhere. (You have seen those lead capture pages with a beach background?)

Beware of the 72 hour headache relief pill.  If you have a headache, would you seek medication that took 3 days to start working?  No, you want relief as soon as possible!  Consider this lesson when offering your lead magnet.  Your subscriber should be able to implement and use it immediately.

Developing lead magnets:  You can always create your own. You can go online and learn how to create an ebook in .pdf format (you can use – Canva).  You know how to record a video.  You could also consider outsourcing.  Another option is private label rights, which gives you the right to use someone’s  creation as your own.  Some companies even provide ebooks, reports, videos and lead capture pages as a service.  All of these products have a license to let you know what you can and cannot do, and you must adhere to those terms.  You also want to make sure the material will complement the email messages you will be sending.

Consider split testing to increase opt in rates:  You have 2 lead capture pages, only changing one variable, such as the headline, or with your video and without your video.  If one page outperforms the other, use it and start the process again to try and to get an even higher rate.

You may decide to keep a default thank you page.  However, you can use it as an opportunity to increase your credibility with your subscribers.  Offer a report or video, separate from the lead magnet that will be helpful to your subscriber.  Some of my pages have a motivational ebook.  You could also introduce yourself on video or send someone to a bio page.  Just make sure you do not hinder their implementation of the lead magnet.  You could use the opportunity to sell a low cost product or offer a discount.  However, consider how this may affect your overall credibility because the new subscriber does not know you and has no reason whatsoever to trust you at all.