In this week’s video, Eric answers the ultimate question: what do we call what we do? Some call it Direct Selling or Multi-Level Marketing (MLM). And some call it Network Marketing.

Right now, we are confusing the world.

The only way we can tell people what we do is by naming a certain company.

“We’re like that company,” we say. We need to have a standard that describes the channel of distribution we represent.

So, what do we actually do?

Ultimately, we sell products to consumers using word of mouth advertising. This is accomplished with three basic strategies.

First, we personally go out and sell the products or services to consumers.

Second, we build and expand a network of other distributors who do the same thing.

And third, we apply leadership to that network to improve productivity of our network.

That is what we do. So, how can we describe that in a term?

MLM is, in Eric’s opinion, a terrible term. All that the term describes is that you can get more than one level from network building. But it doesn’t talk about sales, leadership, or expanding the network. MLM only touches on one little aspect of the compensation plan.

Direct Selling is also, in Eric’s opinion, a terrible term. It still only describes one piece of what we do. Yes, we take products and sell them directly to consumers, but so does the kid with the lemonade stand. Most of the world is involved in Direct Selling to some extent.

The best description is Network Marketing. Network Marketing perfectly covers how we are in the business of marketing products and services through a network of ever expanding and increasingly productive distributors using word of mouth advertising.

Eric realizes that this might be controversial, and some people might run away from defining us as Network Marketers. But we need to be proud of what we do and provide. Our entire profession and all of the companies represented in it need to say “Yes, I’m a part of Network Marketing. Yes, I’m proud of it, and for the average person with entrepreneurial dreams it is a better way.” The faster that happens, the faster the entire profession gets standardized around the world and we stop attacking each other by trying to differentiate what we are.

We need to be proud to be Network Marketers. Proud of who we are and the quality of the products and services we provide. So, spread the word. We are Network Marketers. Tell your friends and family, your company, your contacts, everyone. With shoulders back and chins up, let’s go tell the world that we have a better way.

Note: Here is a good example of network company you can join today!

One of the most common objections that prospects like to throw up when you introduce them to Network Marketing or just any business from home computer (or WiFi connection)  is “I don’t have the time.”

Don’t believe that, and here’s one reason why… There was a recent study that talked about television time. This study showed that the average American watches about 27 hours a week watching television. Let me give you some break downs of this…

Let’s watch and listen to what Eric Worre says about that…

Those under 24, average about 22 hours a week watching television. That might sound better than the national average, but that’s because those people are sitting with their devices watching YouTube, playing games, and texting like crazy.

Their brains are still being sucked into a device. One of the things that shocked me is that the older a person gets, the more television they watch. They don’t become wiser and decide to spend their time doing something else. They become more absorbed into the machine.

The study showed that if you’re over 65, the average is over 50 hours a week on television. So, the older we get instead of becoming more engaged with the world, we become less engaged in the world, in business, and in contributing to others.

Imagine if people took those 27 hours, and devoted it to building their future instead of being plugged into the system like a battery in a machine. After all, how much contribution can you have on the world if you’re spending 27-50 hours a week watching television? So, when people tell you that they don’t have the time, don’t call them a liar but don’t believe their story either.

Show them that there is a better way than plugging into the latest television series. There’s a better way than just becoming a super consumer and being told what to buy, how to feel, and what to do. There’s a better way than sitting on your couch. There’s a big world out there. Let’s get out there and contribute to it.

Why not to take 1 hour a day and to try to build online business from home?

May be after that you could have more time freedom. Check my offer here >>>

“I can’t afford it.”

Even though I use this marketing system that works on autopilot and do not have to persuade people to be my partner. Sometimes you can hear and see it in emails or if you chat with people on Facebook.

“I can’t afford it.” I’ve heard and read those words plenty of times in nearly ten years of growing my business, and if you’re offering programs or products in your business, I’m sure you have too.

What you may not know, however, is that those words are rarely the real reason a potential client isn’t buying from you.

I would recommend to listen how Eric Worre explains this situation.

Eric Worre – Network Marketing Pro.

More comments on this question from – Heather Cottrell (business consultant)

The thing is, your potential client is most likely not going to express her true feeling to you directly. In fact, she may not realize it herself. It is so much easier to just say “I can’t afford it.”

In reality though, it is a very low percentage of people in the US who can’t find a way to raise the money they need for something that’s important to them.

For some people, it’s the latest and greatest TV that they prioritize, and they will open a new credit card to buy it. For your Ideal Client, her health is the priority and she’d be willing to forego the daily Starbucks run, cut back on eating out in restaurants, have a garage sale and maybe turn off the cable, in order to pay for the program or product you’re offering.

There’s always a way, and I’ve seen my clients get brilliantly creative to invest in themselves.

It’s not your job to guess what a potential client can or cannot afford. Only he knows what his priorities are and how willing he is to invest in himself.

Nine times out of ten, if a potential client says “I can’t afford it” the real reason is one of these:

“I’ve bought or signed up for a program or product like yours before, and I didn’t really use it so I’m afraid I’ll be wasting more money.”

“I’m not really resonating with you or your style (but I’m not going to tell you that).”

“I thought I was ready to make a real change in my life, but now that I’m talking to you and get the sense you *really* know what you’re talking about, I’m afraid to make this commitment to myself.”

It’s unlikely you’ll ever hear one of these true reasons. It’s so much easier to say “I can’t afford it” so that’s the main reason you will get when a potential client chooses not to buy from you. It’s important for you to know this.

In the rare case when a client is able to express that she’s hesitating because she’s afraid of making a real change in her life, you might try and walk her through this fear. When she truly sees the value of working with you and feels the very real possibility of huge results, her fears suddenly get triggered. The fear of change, of leaving her old self behind, the fear of really stepping up and having the life she dreams of.

If it feels good to do so, you might share a related story from your own past or about one of your other clients. You can tell her it’s perfectly normal to have that fear, and remind her of the cost of NOT investing in herself.

If you’re hearing “I can’t afford it” too often

Even when things are going well, you’ll still get the occasional “I can’t afford it” throughout your business. That’s OK. Let those go, and don’t even worry about it.

However, if you’re hearing “I can’t afford it” on a frequent basis, I recommend you ask yourself the following questions:

1) Am I really ready to have clients and get paid for my expertise?

It’s very possible that your own money issues are at the heart of this problem, not your clients’. You may be ignoring some of your own doubts and fears, and they’re coming through in the way you market yourself and the way you talk with potential clients.

Check in with yourself about the business you’re trying to build. Are you offering products and services you really love? Are you charging what feels really good to you? How can you clear up your own money issues?

Also notice if you’re saying “I can’t afford it” about investing in your own health, life or business. Figure out the real reasons you’re not investing in yourself and clear that up. When you’re feeling abundant, and prioritizing your money around what’s most important to you, you will attract more of the same in your clients.

2) Are you over-describing the Hows of the work you do with clients?

Many practitioners give too many details on their website and during an initial consultation about all the steps involved in the transformational process they offer their clients. Problem is, doing this can make it sound too challenging or intimidating.

Your potential client only wants to know what the possible results are, and they want to feel comfortable with you. Let the rest unfold after they have chosen to work with you.

Keep your early interactions with potential clients – including your website, blog, newsletter, public talks and initial consultation – focused on the challenges they want to overcome and the results they can enjoy by working with you.

3) Are you undervaluing the work you do?

If you don’t fully see the value in your products or services, then your potential clients won’t see it either. If they can’t see the value, no price – no matter how small – is going to be right.

You have to see the value of your work, and charge accordingly. Contrary to what you might think, people are more likely to choose an expensive option over a cheap one if they see its value. The higher price tag creates the feeling that they’re getting the best (even though this is not always the case, unfortunately).

So don’t set out to undercharge or downplay the value of what you offer. Do the opposite. Make it clear how valuable your programs and products are, and then lower the price as a discount, if that feels good to you.

4) Are you asking for the sale and making it easy for your potential client to say yes?

This can sometimes be a communication issue or a tech issue. First get clear exactly what you want to charge for the product or service you’re offering, and what payment options you’ll accept. If you’re comfortable offering a payment plan, be ready to clearly describe how it works, what each payment is and when each is due.

I strongly recommend you accept credit cards (PayPal is the easiest way to get started), as that’s the easiest way for your clients to safely pay you during a consultation, make a purchase from your website or set up their own financing plan to pay for your high-end service.

Practice the money conversation with your coach or a friend, so that it flows off your tongue easily when you’re speaking with a client. Practice asking them directly if they want to enroll in your program or buy your product, and describing the price and how to pay.

If you’re describing payment options in writing on a salespage, have your coach or a trusted colleague review it for you. Simple and clear wins when it comes to talking money.

5) Are you clear who your Ideal Clients are?

Health coaches often forget to add “She’s ready to change her life” to their Ideal Client description. And this shows up in the way you market your services, and who you’re marketing to.

Get clear that your Ideal Client is ready to invest, ready to do the work and excited about making a transformation. Think of a former client, or friend, who fits that description, and be sure to write every word of your website content, newsletters and social media posts, with her in mind.

Speak to those people – not the many unsures out there – and you’ll attract more of them to your initial consultations, thus eliminating the “I can’t afford it” excuse that’s masking the “I’m not ready” reality.

How to respond to “I can’t afford it”

When a client says “I can’t afford it”, don’t be tempted to start lowering your prices for them. Your program or product will only lose value in his eyes if you suddenly drop the price. Chances that he’ll buy from you at the lower price are extremely slim. Chances that you’ll feel good about it and enjoy working with that particular client are also slim.

You don’t have to do anything, or even respond, to a client who says “I can’t afford it”. You could say “Thanks for letting me know” and wish them well. Or, if it feels good to do so, you could consider one of these other options:

If you already offer a smaller version of the program or product your client was considering, you might offer her that as an alternative. Point out that the results will be different, but the price tag might be easier for her to commit to.

If you’re comfortable accepting a payment plan for your larger service, you can offer that as an alternative to your pay-in-full price.

Otherwise, let her know she can contact you when she’s ready to invest in herself, and until then stay in touch via your newsletter. That’s it. You don’t need to do anymore, or try to persuade her to work with you. Keep your focus on clients who are ready to work with you.

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