Passive income
Why I avoid making money?
(by Kenneth Koch, founder of LeadsLeap)
You must be thinking I’m crazy.
Who will avoid making money?
I will.
Let me explain….
Instead of making money, I prefer to invest my time building passive income.
What’s the difference?
Making money is one-time. Passive income is recurring.
Some friends and relatives ask me why don’t I help people to create websites, since I can code.
You see, creating website for people will earn me some money, but if I use the same time to create a new system, that system can earn me recurring income for years.
Let me give you more examples to further illustrate the difference.
Trading stock is making money. Building a portfolio of stocks for dividend and long term capital gain is passive income.
Promoting an ebook is making money. Promoting a membership program with recurring commissions is passive income.
Passive income
Having been in the internet marketing niche for more than 10 years, I have seen gurus come and go.
One problem with many gurus is that they focus on making money.
They may make a lot of money initially, but when they get tired or lazy, their incomes drop quickly.
I focus my time on building passive income.
Although my earning is slow initially, they add up over time.
At times when I am lazy, my income may shrink but very slowly. That gives me enough time to take a breather and continue building my passive income.
So, while you’re focus your time and energy in building your business, be mindful whether you are simply making money or building passive income.
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