Your Success Advantage from Matthew Graves
Getting Started – Part 2 – Getting Traffic and Visitors (see part 1 here)
In the Your Success Advantage system, your path to success relies on being able to generate a large volume of high quality visitors to the best converting funnels we give you.
This means that becoming a traffic expert is a great way to get more results. When discussing website traffic, I like to use the analogy of a fire hose. Your job is to build the biggest flow of traffic possible through your fire hose.
I will then direct you on where to point that hose that will generate the maximum number of subscribers in the system under you. Once someone subscribes, I take it from there, building a relationship, educating and motivating them to want to buy the products we promote … all with your affiliate links.
So, how do you create a really powerful fire hose of traffic to send to the highest converting lead funnels? It starts with understanding website traffic.
There are three types of traffic.
Traffic that you EARN, traffic that you CONTROL, and traffic that you OWN.
All the traffic you generate will fall into one of these three categories.
Which kind of traffic is best for you depends on some factors we will discuss later in this video.
Traffic that you EARN is the website traffic that comes from you trading your time for traffic. This is great for people who have free time, but not as much money to spend on traffic.
The second type of traffic is traffic which you CONTROL. Most paid traffic falls into this category, as well as Joint Venture Partnerships or having affiliates promote your own product for you. The traffic BELONGS to someone else, but you cut a deal to CONTROL a certain amount of it. If you run an ad on Facebook for example, you are paying for the ability to CONTROL some of the traffic they own from their community. That CONTROL allows you to send it to something that you want, like your product or lead capture page.
The third type of traffic is Traffic That You OWN. You OWN traffic when you have built up a community of people that you can contact and ask for them to visit a site you recommend.
This could be an email list in an auto-responder program. You send them emails with a links in them. They click the links and that traffic would be considered traffic that you own. If you have a large following on social media, then making posts with links in them to your audience would also be OWNED traffic.
Traffic that you OWN is generally the best quality traffic. Since you have a relationship with these people, they are more likely to take your advice and signup or buy.
Your Success Advantage from Matthew Graves
The goal of Your Success Advantage is to build up that community of people under you and when I email them on your behalf, I am creating traffic which you OWN that is going to affiliate offers where you can make a commission.
Traffic like this, which comes from people who know you, is called Warm Traffic. Traffic which comes from people who do not know who you are, like most earned and controlled traffic is called Cold Traffic.
Your basic strategy regarding traffic in your online business should be to send all your Cold Traffic, from strangers, to only offers which build your email list.
From that email list, you send emails to generate Warm Traffic, which get sent to the offers that you want people to take action to signup and buy. You turn strangers into subscribers, and then turn subscribers into customers.
This is another way of stating what I said at the beginning about turning strangers into friends and friends into customers.
The most successful members in Your Success Advantage send all their cold traffic to the offers that build their list in the program. They let the program promote the actual offers.
A sure way to failure is to try to split your cold traffic over too many different programs. You need to focus your cold traffic on what is building your list for the future. If you only have a small list, then you will only have small results.
Stay focused and build your long-term asset, not draining off traffic to try to make a quick buck by selling something to strangers. It won’t work, and you will have lost the opportunity to use that traffic to build your list in Your Success Advantage, which will set back your progress.
Only send cold traffic to offers which build a list that you control. One important fact to realize is that every person will generate their traffic with a different mixture of earned, controlled, and owned traffic.
You have to find the right mixture that works for your unique constraints of time, money, and other resources. Some people get all their traffic from earned sources. They spend lots of time and very little money to get traffic.
Other people get all their traffic from paid sources. It takes less time, but you have to have some money to test sources and invest.
Others may have big email lists, and they promote using just emails sent to that list.
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